so for those who don't know, GM has been working for a few years on what promises to be the first full production plug-in EV in america. it's going to be american. it's going to be fully electric. it's going to be awesome... right? well here's the concept they gave us a couple years ago...

low-slung, sexy, muscular curves... a real head turner, especially with those glass side panels. now chevy has revealed the production version, due out in 2011...

what??? it's a chevy cobalt. it's a boring, slack-jawed yawn of a sedan with all the virile life stripped out of it. what happened? presumably GM realized that they needed to take the "safe road" in order to sell enough of these to make it "cost effective"... but what the hell GM? you've been taking the "safe road" for years on everything but the corvette, and your company is quickly losing ground in your own damn country, which you once had a huge dominance over.
i, for one, am highly disappointed. there was a time when i thought to myself "i'll stick out this environmental activist gig for a while, as long as i have a better paying job by the time the Volt comes out so i can be first in line." now, i don't give a shit. while i understand this might be better for GM's failing bottom line, i consider it another blundered misstep in the "green" movement. eventually companies are going to need to REALLY figure out (which some are just now discovering) that being eco-friendly isn't going to sell and it's not going to become a part of the american market, much less the american psyche, until it become COOL. until it is HIP and TRENDY. being environmentally friendly has been PRACTICAL forever, and that hasn't got us anywhere. until very recently, eco-friendliness was looked down upon and teased in mainstream america. "hippie" was a derogatory word.
we are just now seeing this start to change. it's becoming cool to recycle, to shop at whole foods, to compost, to go to farmers markets, to bike to work. you know why we are so tied to our cars? yeah it's because of suburban sprawl and the fact that america has more land than it knows what to do with, but it's because for the past 50 years cars have been fucking COOL. and the faster, louder, and more powerful the car, the cooler it is. and until it's cool to NOT drive gas guzzling behemoths, hybrids, EV's, and hydrogen cars are never really going to take root. and that's the plain fact about america, and about human nature. if GM had made the car in the first picture, 40 year old men would be lining up around the block to check it out. now it's going to be 40 year old men reluctantly dragged there by their wives to find a "practical" solution to the fact that they want to live on former pristine farmland in rural PA, 60 miles from work and every other amenity.
tesla motors has just started delivery on their first roadsters.

this is a BRAND NEW company putting out their FIRST car, and they have a waiting list, several years long, of people who have put down full payments on their new electric sports car. imagine what a success this would be if it had been put out by a company that is already renowned in the american market, like GM. it would be the next corvette. it might still be, time will tell.
for now i'll have to set my vehicular aspirations back on the tesla... so long volt. i hardly knew ye.