so those familiar with self-proclaimed "gypsy punks" Gogol Bordello will recognize the call to don the historically regal color purple. Lead singer/songwriter Eugene Hutz has been proclaiming "start wearing purple" since their first single in 1999.
"start wearing purple, wearing purple
start wearing purple for me now
all your sanity and wits they will all vanish
i promise, it's just a matter of time"
well as of Sept 15th, Yahoo seems to have jumped on the purple wagon. They have launched a new campaign, "Start Wearing Purple," which is meant to capitolize on the color's association with "innovation and imagination." apparently it's also been the "official color" of Yahoo for some time now. the website, www.startwearingpurple.yahoo.com (it's not worth going to), is a smorgasborg of media; photos, video, blogs, all linked around the color purple (but seemingly nothing more).
as silly as i think this is, Yahoo can really do what they please in terms of launching a crappy ad campaign, but i do wonder about the legality of stealing the phrase "start wearing purple?" i don't know enough about copywrite law to know whether lyrics are protected property. *shrug* either way i don't think the campaign is going to last...
source: techcrunch
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